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Kemenparekraf Targets Middle to Upper European Tourists in the 2022 World Travel Market

TRIBUNBATAM.id – The Ministry of Tourism and Creative Economy (Kemenparekraf) is targeting foreign tourists from Europe, especially the upper middle class and upper class, by participating in the World Travel Market (WTM) London 2022 in London, England, on 7-9 November 2022.

“The upper middle class and upper class in Europe are the main segments targeted, considering that this market segmentation still has the will and ability to take long haul tourism trips abroad next year despite the threat of a recession,” said Deputy for Marketing at the Ministry of Tourism and Creative Economy, Ni Made Ayu Marthini, quoted from an official statement, Tuesday (11/8/2022).

Through WTM London 2022, the Ministry of Tourism and Creative Economy hopes to meet the target of 29,500 pax, with the transaction value of foreign tourists expected to reach IDR 322.2 trillion or IDR 322.280 million (approximately 20.57 million US dollars).

“The image of Indonesia as a safe, comfortable, and competitive tourism destination that prioritizes quality and sustainability needs to be continuously built. So, a positive image to encourage potential tourists to the European market in general and the British market in particular to visit Indonesia,” said Ni Made.

She said that there were 36 Indonesian tourism actors who participated in the WTM London 2022.

They consist of travel agents, tour operators, destination management companies, and hotel chains.

The tourism actors offer various tour packages, including Lake Toba in North Sumatra, Borobudur in Central Java, Mandalika in West Nusa Tenggara (NTB), Labuan Bajo in East Nusa Tenggara (NTT), and Likupang in North Sulawesi.�

The Minister of Tourism and Creative Economy, Sandiaga Uno, said that Indonesia’s participation in the event, which has existed since 1980, is an effort by the Ministry of Tourism and Creative Economy to market Indonesian tourism for the British market.

As for Indonesia, he continued, targeting 3.5-7.4 million foreign tourist visits in 2023.

It is hoped that this target can be met, especially with the convenience of visa services, one of which is the Second Home Visa.

“We believe that a Second Home Visa with a validity period of 5-10 years can be a door for a niche market for foreign tourists who meet the criteria,” he said.

(TRIBUNBATAM.id/LIA SISVITA DINATRI)